The dramatic structure in the form of racism Essay

The play ‘Fences’ is a thoroughgoing hit that is generally considered as his biggest success commercially. The dramatic structures of the play are evident. First, there is the use Fences: the play was not named Fences simply because of the major backdrop of building a fence in the backyard of the Maxson’s but rather; the author utilizes fences figuratively and as a literacy tool. Moreover, the relationships in the play are built and broken in the same backyard during the building process of the fence. The call to build the fence is considered as a foundation to Rose’s character whose request to build the fence posters here to the audience as loving and caring. Bono explains Rose’s character as, â€Å"Some people build fences to keep people out and other people build fences to keep people in. Rose wants to hold on to you all. She loves you.† On the other hand, Troy and Cory consider the building project as a thing for and reluctantly take part in the project. Bono further figuratively uses fences as a tool to indicate Troy’s mannerisms of cheating on his wife just are pushing Rose away just like fences serve the purpose of keeping people off. The reluctance on Troy’s part to partake in the building process of the fence illustrates a man who is unwilling to hold his family together. The end of the play shows a complete fence which similarly demonstrates the unity of a family that was previously broken. Secondly, the devil is cast by Troy in his stories and presents the devil as a character whose purpose is to frustrate his family and further the devil illustrates the struggles Troy experiences in life. For instance in scene 1:1, the author presents Troy’s tale of a long struggle with the Devil thus admonishing his thoughts as being rooted in the most absurd of ideas. Retrospectively, he tells another story where he turns a white man into the Devil. In lieu of the same use of the Devil in the play, Troy thinks of the devil not as imaginary being but gives it life by equating it to a human being in his stories. Towards the end of the play, we see Troy’s thoughts on the Devil being replicated in his bad luck in life and what curtails and degrades his dreams throughout the play he considers racism as his Devil. There is also the dramatic structure in the form of racism. In Act One, we are presented with Troy’s and Bono’s lives whose childhoods have are rounded in the tales of difficult fathers in the upbringing in Lyons. The painful memories of their live reflect on the relationship that Troy and Cory have in the play. In consideration to how Troy was treated in his childhood years, he felt and saw it fit to bestow responsibilities onto Cory at an early age, his perception of the black child was that they should strive by all means to ensure they come at the of the food chain irrespective of the conditions was being presented with. Considering the fact that Troy was discriminated upon during his baseball years, he is afraid that his son will go through the same and he cannot allow what happened to him be experienced by his son. This shows that during Troy’s time, it was difficult for a black to succeed in sport and educational activities irrespective of how successful t hey were in doing undertaking an idea to anything worthwhile. It is because of these insecurities that he moves to Cory’s football coach to prevent him from playing football so as not to secure him a sport scholarship for college. Reference Wilson , August. Fences. London: Paw Prints, 2008. Source document

Technological Influences: Good or Bad?

Technological Influences: Good or Bad? Our generation has been fortunate enough to have the privilege of growing up in the 21st century and using technology in our everyday lives. Previous generations were not as fortunate as us; they did not get to have the technology lifestyle as we do. Our digital access offers our generation technological advances that can either be harming our future or benefitting it. Technology has affected many teenagers and their families. The Growing Up Online goes into depth about the pressures and benefits with the internet and technology. In the video, many teens admit the technological advances are becoming a little too out of control. A child named Ryan Halligan committed suicide because of all the online threats and cyber bullying he was receiving. His father had no idea about the severity of these letters his son was receiving because they were all read by Ryan in the privacy of his own room. The anonymous messages were only possible through the use of this technology. Ryan’s ability to keep his online life private and away from his parent’s eyes is also a result of the digital technology. People are starting to express their feelings online, and not to other peoples’ faces. The cyber bully who was sending Ryan these horrible messages, would not confront Ryan at school, he would only harass him online. Technology is starting to create a world of people who are becoming less social. This is just one example of how the online world can create horrible worlds for the people who use it. Greg Burta is a teenager who was always isolated in the privacy of his room with his eyes locked in hard on the computer. He would play video games constantly or use the computer to â€Å"read† novels in five minutes. He would rarely leave his room and grew very impatient toward his family. This got to be so bad that his parents would text or email him, while in the same house, because it was the best way to get ahold of him. His grades were slipping and his relationship with his family began to plunge. Greg was not a special exception either; many kids today are doing the exact same thing, if not worse. They become so locked up in their rooms that they don’t know how to have fun any differently.. The use of computers, phones, and TVs is becoming an obsessive â€Å"hobby† that is starting to make people less social, and overweight. Their need to be constantly connected with their phones or on computers scares me for our future. The video Digital Nation gives more examples about the side effects of the internet. It shows one study about how technology can truly lead to death. In South Korea, there are miniature cafes called â€Å"PC Bongs,† people go to these cafes and become addicted to playing video games. Young men stay in these cafes for hours, and even days at a time, only playing video games. This is an addiction that can be very dangerous, and it has even led to death. These boys can get so engrossed in their gaming that they fail to eat or drink, and can play to the true point of physical exhaustion, and even death. Sitting on a couch for hours and even days is not beneficial for people’s health, and even their eyes. People need to be active and more social during the day instead of wasting time playing these games. The online world had a good impact of a girl named Amber. She used pages like Myspace and Facebook to feel important and pretty to people. When she wasn’t on these sites, she felt unimportant and useless. Amber would take explicit and questionable pictures of her self posing inappropriately and post them on Facebook and Myspace. When she would receive positive comments about the pictures, it would comfort her and make her feel beautiful. Her parents were completely blindsided when the principal relayed this onto them. He said that parents, students, and teachers had seen explicit pictures of their daughter and that it was completely unethical and inappropriate. They had no idea that Amber was doing any of this because when she used the computer, she was in her own safe haven of her bedroom. For Amber, the online world was a good way to express herself and her feelings. Most teens that do what Amber did become so caught up with their other online side that they can sometimes forget who they really are. The internet is a very good way for people to stay in touch with each other. In present times, people are video chatting, e-mailing, and instant messaging from all over the world. I went to Spain over the summer to stay with family, and emailing or using video chat made it so easy for my family and friends to connect with each other. The internet is also a good way to catch up on the latest information and news. This feature benefitted me and many others greatly. Every day the latest headlines from the news hits the internet faster than it goes onto paper. Many people rely on the internet for news about the stock market, foreign affairs, local news, and our country’s news. It has become very popular and almost a necessity in our country. Technological advances do have positive and negative side effects on our generation. Teens do too wrapped up in the technology that we have today. The boy that cyber bullied Ryan online, sending him vulgar messages, took advantage of the internet and used it to harm Ryan, but to feel better about himself. This could easily have been avoided if he was educated about the harmful effects of the online world. Greg played video games and used the computer to get summaries about books he didn’t want to read. He should have time limits for the uses of technological machines so he doesn’t get too carried away. Amber created a place where she felt comfortable by making an online persona. This site she had helped her gain confidence by all of the positive comments people left, even though she exploited herself. Without the news of current event, it would be hard to keep up on what is happening in the world. The technological advances that we have today give us a tremendous amount of knowledge and lessons that we can use our everyday life. Teens learn not to cyber bully because they know the possible outcomes. Some learn to understand that they need limits on machines, and some learn between right and wrong. People use the technological advances for everything these days, and now that they have been introduced, not very many people would even consider going without.

Lotteries Research Paper Example | Topics and Well Written Essays - 1000 words

Lotteries - Research Paper Example In the United States, total annual lottery sales have grown into the billions of dollars. Lotteries also provide an excellent opportunity to use elementary financial mathematics, as well as some probability, in a context familiar to students. Most students do not have major financial decisions to make, so the principles of financial mathematics may seem far removed from their lives. However, most of them are familiar with the lottery and the topic readily engages them. The application of these mathematical concepts in the lottery is discussed in this paper. In several USA states and Canada Provinces, the 6/49 lottery operates as an average lottery. To win the lottery grand prize the contestant needs to select all six numbers exactly as drawn in the weekly or monthly contest. This will be used as the model system for the computations in this paper. Starting with a bag of 49 differently-numbered lottery balls, there is clearly a 1 in 49 chance of predicting the number of the first ball selected from the bag. Accordingly, there are 49 different ways of choosing that first number. When the draw comes to the second number, there are now only 48 balls left in the bag (because the balls already drawn are not returned to the bag), so there is now a 1 in 48 chance of predicting this number. Thus, each of the 49 ways of choosing the first number has 48 different ways of choosing the second. ... This continues until the sixth number has been drawn, giving the final calculation, 49 48 47 46 45 44, which can also be written as : . The order of the 6 numbers is not significant. That is, if a ticket has the numbers 1, 2, 3, 4, 5, and 6, it wins as long as all the numbers 1 through 6 are drawn, no matter what order they come out in. Accordingly, there are 6 5 4 3 2 1 = 6! or 720 ways they could be drawn. Dividing 10,068,347,520 by 720 gives 13,983,816. This can also be written as: . This function is called the combination function, denoted as COMBIN(n, k) in some spreadsheet. Taken as a class, the number of possible combinations for a given lottery can be referred to as the "number space" (n). "Coverage" is the percentage of a lottery's number space that is in play for a given drawing (k). Mathematical concepts can also be applied in making strategies in picking a number. Frequency analysis is a popular strategy that is used. It involves keeping track of the individual numbers that are drawn over a period of time. You might compare it to handicapping a racehorse; rating his past performance to determine what his chances of winning are in the future. The figure below shows how many times each of the numbers has come up in the main National Lottery draw. Here we look at whether the observed distribution of the number of times each of the 49 numbers has come up fits with what would be expected with a truly random draw. Figure 1. Number of occurrences of 1 to 49 in 1240 lottery draws (UK National Lottery, 1997). Numbers that appear often in a certain game are called hot numbers. Some players will play these hot numbers exclusively on the assumption that since they have appeared often in the past, they should appear again in the future.

The Darwinian Economy Essay Example | Topics and Well Written Essays - 2000 words

The Darwinian Economy - Essay Example During a House Financial Services Committee hearing, it was put across that the simplest way to frame regulation was capital. Capital informs the amount of risk that financial institutions can take overall. It assures that the institutions have cushions that can absorb extreme shocks. Capital requirements are designed so as, given the uncertainty about the future and ignorance that there is concerning some elements of risk, it will ensure a greater cushion for absorption of loss and save bankers from consequences of judgment mistakes, as well as global uncertainty. The debate on whether to regulate or not to regulate has a great deal at stake. The global financial systems and their stability are dependent on adequate and effective capital requirements for these institutions with the 2008 crisis revealing vital problems with requirements as they currently stand (Ferguson, 2012: p1). However, economic recovery prospects, in Britain, the EU, and the US are heavily dependent on a steady credit flow, as well as lending. In addition, the available evidence is suggestive of the fact that over the top increment of capital requirements, in deed, will cause a credit crunch. Therefore, while financial institutions do require some level of regulation, they should not be over-regulated. Regulatory Failure Regulatory requirements of capital are not equally effective in their totality, especially because of two essential pitfalls that they are susceptible to; discretionary recognition of loss by regulators and bankers and discretionary bailouts by their governments (Barth et al, 2010: p34). Discretionary loss recognition refers to the use of practices of accounting that act to alter the meaning of capital. Instead of utilizing market based concepts, such as bank stock prices, so as to measure risk, as well as establish capital needs, regulators are reliant on concepts of accounting. They check on the bank’s books, rather than on the market assessments of the firmâ€⠄¢s held value. Regulatory capital, therefore, is referred to as accounting residual, i.e. the difference between asset accounting value and debt accounting value (Barth et al, 2010: p34). Accountants, book value, of course, are subject strict requirements of law. However, these requirements provide the regulators and bankers with discretion, especially concerning timing, which allows them to delay the acknowledgement of problems, as well as acting on these problems (Barth et al, 2010: p36). In addition, neither regulators nor bankers tend to recognize losses fully during poor economic conditions. The bankers will usually prefer to use delay tactics, such as ever greening, i.e. re-lending of money to the delinquent borrowers in order for these borrowers to pay back ballooning costs of debt service using even more debt to mask their problems. Bank regulators, on their part, always crave system stability, especially forbearance, to avoid worsening or precipitating a crisis. Therefore, they find ways to utilize their allotted discretion so as to downplay the size of losses in order for the banks not to require lost capital replacement (Barth et al, 2010: p34). When the above-mentioned practices are done on a large scale, they can have disastrous results. In the preceding events of the 2008 financial crisis, for instance, their combination caused a failure in the replacement of bank capital in time, which led to an intensification of the eventual

D. L. Woodside Sunshine Snacks Essay Example | Topics and Well Written Essays - 500 words

D. L. Woodside Sunshine Snacks - Essay Example Lastly, Woodside has the drive, or the motivation (Daft 41) which influences him to exert much effort in innovating new products. For as long as he has the drive, Woodside can show the management of Sunshine Snacks that he deserves the position through his development of innovative products. However, Woodside should not be overly confident with what he can do for it might lead him to egocentricity and become a hindrance to his goal of establishing strong relationships in his new working environment. Woodside can be both a people oriented and a task-oriented leader. Firstly, he is a people oriented leader because he expresses sympathy and is willing to help his co-workers even at his own expense (covering up for George who has a drinking problem), one reason why his relationship with his former co-workers was intact. Although his being people-oriented leader tends to become domineering at times, it can help him easily cope up with his new working environment improving the relationship between him and his staffs. Secondly, he is task-oriented because he can keep his focus on a project until it gets finished and eventually gains a positive outcome. Apparently, the two leadership styles would be best applied by Woodside at Sunshine Snacks. The combination of both people oriented, and task-oriented leader can lead to a high-high leadership style (Daft 57) which is proven to be an effective leadership style in successful organizations. Individualized leadership lies on the assumption that "leaders develop a unique relationship with each subordinate" (Daft 52), then becomes the basis of the leaders in their treatment of the individual, group members. In return, it also gives an idea of how the member will respond to the leaders behavior. The understanding of this theory is helpful to Woodside in such a way that it can slowly put an end to the resistance of his

Burns Essay Example | Topics and Well Written Essays - 2000 words

Burns - Essay Example The tissues involved are his skin and that of the oro- respiratory tract. Most of the burns are 2 and 3 rd degree burns. This patient has 45% burns along with inhalation injury. Damage to the tissues of the body as a result of heat, chemicals, electricity, sunlight or radiation is known as burns. Burns can cause swelling, blistering, scarring, shock and even death (Burns, Medline Plus). The most common type of burns is thermal burns. Burns are a common cause of mortality and morbidity. Injuries due to inhalation and subsequent pulmonary complications contribute to the mortality. It has been estimated that 50-60% of fire deaths are secondary to inhalation injury (Nettina 2006). The response to burns is the one similar to inflammation. Burns causes the intact vessels to dilate causing redness and blanching with pressure. The vascular permeability of the vessels also increases. Cells like platelets and leukocytes adhere to the vascular endothelium in the early phases of burns, followed by influx of polymorphonuclear leukocytes and monocytes. There after, new capillaries, immature fibroblasts and new collagen fibrils appear within the wound as a part of regeneration activity (Nettina 2006). 1. Skin being the largest organ in the body is the most commonly and widely affected part in the body. Burns causes loss of functions of the skin. The main functions of the skin are thermal regulation, prevention of loss of fluid from the body by evaporation, barrier against infections from the environment, and perception of sensory information from the environment. Skin comprises of 3 layers, the dermis, epidermis and hypodermis. Epidermis is the outermost layer of the skin and consists of cornified epithelial cells. The middle layer is the dermis which is made up of mainly connective tissue. Embedded in the connective tissue are the capillaries that nourish the skin, nerve endings, and hair follicles. The innermost

Poor Management and Insufficient Funding as Roots of Business Failure Assignment

Poor Management and Insufficient Funding as Roots of Business Failure - Assignment Example Risk management is of great significance for hedging financial risks as well as hedging underlying economic activities. It is through proper trade that goods produced in particular places are equitably distributed among users. With the help of trade goods are made available to consumers at the time of their need. It removes the hindrance of persons by bringing together producers and consumers who are widely scattered.Advantages of risk management are outlined below:- It enables the insurers to concentrate on their production activities; otherwise, they would have to go in search of insurance companies for goods they produce.- Trade makes goods available to consumers who can concentrate on their own occupations.   - It results in specialization and large-scale production as the markets are now spread over wide territories. Sale of insured goods from one country and purchase of goods from other countries.- It provides avenues of employment to various persons.It increases the standard of living of people as they can avail of goods of various kinds produces by different producers.  Risk management involves financing. Financing is of two types, equity financing, and debt financing. When you are in need of money or looking for capital, the company’s debt-to-equity-ratio should be considered. It is the relations between the Dollars or Euros that an entrepreneur has borrowed and Dollars or Euros invested in the business. The more the investment by the owners the more they attract the financing.When the equity to debt ratio of the firm is high then debt financing should be taken. If the proportion of the debt to equity ratio of the firm is high then it is advised that the owners should incre ase their equity investment, that way they cannot jeopardize the firm’s survival.

Contemporary auditing and risk management Essay

Contemporary auditing and risk management - Essay Example In the event that our application is not complied with, we ought to cease to act as auditor to your company or to support the company in any revenue or tax matter. We must convey a copy of our resignation to an applicable office of the Revenue Commissioners within 14 days. We ought to report material pertinent offences to the administrator of the company in writing, in a period 6 months. Our costs or fees are calculated on the basis of the period spent on your matters by our staff and partners, and on the levels of expertize and obligation involved and expenses incurred and VAT. We shall not reveal, to potential competitors or third party, confidential information attained in during our professional duty without your permission unless a legal right to disclose. Under the law of our institution, we obliged to avail all documents available for scrutiny in the course of a general practice review. Where the engagement is dismissed the constitutional provisions governing dismissal or term ination of auditors in accordance to the Companies Act, shall apply. When we as auditors cease to continue in office, we have an obligation to notify UK Auditing and Accounting Supervisory Consultant within one month after the date of cessation. Once this letter has been approved, it will remain operative, from one audit employment to another, till it is replaced. We shall be thankful if you could sanction in writing your pact to the terms of our engagement letter, by appending your signature and returning copy of this letter, or inform us if they are not in accordance with your comprehension of our terms of appointment. Yours faithfully, _______________________ Loughran and Shrives Chartered Accountants We approve to the terms of this letter. ______________________________________ Signed for and on behalf of Land Securities Group Plc. Ethical Issues for New Clients Leaflet Study Title: Ethical Issues for New Clients Leaflet Firm: Loughran and Shrives Chartered Accountants Client: L and Securities Group Plc Ethical auditing is a procedure which examines the internal and external reliability of a company's values base. The key ideas are that it must be value-linked, and that it integrates a stakeholder method. Its purposes are two-fold: It is envisioned for transparency and accountability towards stakeholders and it is anticipated for internal regulation, to meet the moral objectives of the company. The importance of the moral audit is that it empowers the company to evaluate itself through a diversity of lenses: it incarcerations the company's ethical profile. Compliance with moral requirements involves: independence of a company with ethical standards supporting all stakeholders. Integrity of all the undertakings; where confidentiality, transparency, and accountability upheld. Objectivity and Professional Competence are added values. Our firm has been tested for the above ethical issues and proven fit of all. If you need any additional information now or at an y moment in the future, please contact: Name: Address: Phone No: Internal Control and Risk Management Letter The findings of the Cadbury Board provided an outline for corporate control which has become the foundation for the

Quantitative Methodology Assignment Example | Topics and Well Written Essays - 500 words

Quantitative Methodology - Assignment Example The researchers applied the social compensation hypothesis to argue that the lonely and society anxious children often turn to online communication in the quest to find new friends as well as be in touch with their families (Bonetti, Campbell & Gilmore, 2010). The hypothesis also explained that online forms of communication are an avenue for forming and maintaining relationships. Data was collected quantitatively using a survey and questionnaires where the participants included the amount of time they spend online and the topics they discuss (Bonetti, Campbell & Gilmore, 2010). Convenience sampling was used to get the best students from the selected 626 students so as to get the best students that would give the correct information on the use of the internet. The independent variable was the loneliness and social anxiety among children and adolescents while the dependent was online communications as a form of maintaining relationships with families, friends, and even foreigners (Bonetti, Campbell & Gilmore, 2010). Data was gathered via the use of survey where the participants were subjected to a summarized version of the UCLA Loneliness Scale as well as an shortened gauge of the Social Anxiety Scale for Adolescents (SAS-A) (Bonetti, Campbell & Gilmore, 2010).   Students also filled questionnaires in their free time. Chi-square analysis was applied to assess the statistical inconsistencies between the loneliness and social anxiety and regularity of the use of the internet for communication purposes (Bonetti, Campbell & Gilmore, 2010).  ANOVA was also used to estimate the variances between the time used in online communication by the children with self-reported solitude and social apprehension and the students without (Bonetti, Campbell & Gilmore, 2010). The ethical guideline of obtaining consent before conducting research

Problem Solution & Defense Essay Example | Topics and Well Written Essays - 2500 words

Problem Solution & Defense - Essay Example As a part of this process, it has also acquired Enviro Tech, which is one of the Company’s major domestic competitors. Some of the salient issues that need to be addressed are as follows: (a) managing the merger with Enviro Tech successfully, paying attention to organizational issues (b) addressing the concerns of the old time employees of Inter clean and (c) the issue of training for employees. The goal of this process of transition is to transform the Company’s purely sales based approach to a solutions based approach. As a part of this approach, the organizational framework of the Company has changed, with the acquisition of Enviro tech. People management plays a critical role in a successful merger and acquisition as in this case of acquisition of Enviro tech by Inter clean, with sensitive decisions to be made on issues such as organizational design and staffing, etc but these are often elements that are overlooked. (www.coolavernues.com). In the case of Inter Clean after the acquisitions process, the members of the executive team all have different agendas and there is a lack of coordination and integration in terms of goals, motivation and long term interests of the Company. Tom wants to pursue global expansion, Sally is interested in further mergers, Janet wants to retain the status quo in terms of HR policy and Garcia and the others want to take over an important role in Sales and Marketing. This has created a win/lose situation as part of a distributive negotiations process, as a result of which there is confusion in goals, especially among Inter clean employees. There is also a conflict between the employees of Inter Clean and Enviro tech. Janet does not want to let the old employees go, while the executive team wants to include employees of Enviro tech. This is causing difficulties and confusion among employees, since some of them anticipate being

How far do the values of Kino Essay Example for Free

How far do the values of Kino Essay A. The Novelette, The Pearl was written by John Steinbeck in 1944. Steinbeck is a magnificent author who uses dramatic, narrative and musical themes all together . e. g. the song of evil and the song of family to convey his idea effectively. He is able to attain an effect on the reader without lengthy details on emotions, places etc. All his novels are set in Salinas Valley and the main themes of his novels are on man versus nature and how man abuses it. Drama, visual effects and music all blend together in Steinbecks novel making it an all time classic. The Pearl is the story about Kino (Main character Mexican pearl diver) who is the leader of his tribe. In the story he goes on to finding a pearl, which affects him greatly. The pearl of the world gives him dreams of wealth and prosperity but all this changes when things dont turn out the way he planned them to. The pearl gives him suffering and brings out the evil in man. At the beginning of the novel we see the Mexicans oneness with nature as they made songs about it which brought them happiness. The fisherfolks lives were very simple as they lived in poverty and yet they enjoyed the fruits of nature. They lived in brush houses and ate simple food like hot corn-cake. Their sense of unity in the family is shown as they hardly communicate through words because they know what and how one another thinks. (Page 10)- They had spoken once, but there is not need for speech if it is only a habit anyway. Songs were important in their culture as they linked everything to music. The tribe was so closely united and were always ready to help each other. We see this when all the neighbors assist Kino when he takes Coyotito to the doctor for the scorpion bite as a child was a most important thing in life. Another example of closeness is when the tribe goes with Kino to sell the pearl as it a historic event as one of their members are going to get a lot of money. This all shows the loyalty of the neighbors. The tribe is superstitious and at the same time religious, as it is shown to us when Juana prays and chants magic at the same time when seeing the scorpion. They had experience in treating the dangers of nature . e. g. scorpion bites. Both Kino and Juana are superstitious and this is evident when they find the pearl of the world, they hid excitement and the pageant Gods were angry at them. The only thing that made the tribe unhappy was the whites treatment towards them which they thought was unjust. The whites brought fear and distrust . e. g. the way the doctor looks after and treats the rich rather than the poor. The poor lived in brush houses while the rich lived in stone and plaster houses. The whites poison the minds of the tribe as they are victims of ignorance and illiteracy. They were made to believe that their remedies were inferior to those of the white when in most cases they were not. The corrupted values of the whites are seen when the doctor misuses his skills and knowledge to make the baby sick instead of curing him. There is also ill-treatment of the beggars; we see this when they dont help Kino in finding a doctor and they feel it is a source of entertainment when a fisherman comes for help in the city. Eg:(When Kino wants to find a doctor for his son as he got bitten by a scorpion, and instead of the beggars helping Kino finding one, they made fun of him) The irony is that the beggars have no dignity compared to the fishermen who work for a living. When the tribe found the pearl they never thought of riches, only things that will help them where as compared to the whites they only thought of riches and themselves e. g. the doctor was fond of rich silk and expensive clothes compared to the fisher folks who just wore rags. Here a sense of irony is shown as the fisher folks are the whites main source of income and despite this, they still feel disgusted by the fisher folks. The priest was also a disgrace to religion as he too only thought about himself and riches as they wanted materialistic things. We also see how the whites treat their culture as to be very inferior and at the same time exploit them because the tribe is illiterate. Kino represents all the men in the tribe, he was the head of the family and showed the superiority of men e. g. when he eats first in his family and makes decisions. He is a protective father. This is evident when we see him confront the three trackers and when he tries to save his son from the scorpion bite. We see how the pearl changes him from a dependable, hard working man to a man who wants power. The main thing of a man is to have a canoe, as it was a sign of life. The tribe was of fishermen and they depend on canoe to fish in. Here we see Kinos loyalty to the family and family possessions as we see how he valued his canoe which he got from his grandfather-(Kinos grandfather had brought it from Nayarit, and he had given it to Kinos father, and so it had come to Kino) This is how the canoe is passed down from generation to generation.. A canoe was passed down from ancestors and without one they wouldnt be able to get married as it would be hard to support a family. The canoe was a symbol of livelihood, prosperity, independence and survival. Many things were passed down from generations such as Pearl diving, fishing and use of seaweed for remedies. Kinos life is focused on his family whom he loved a lot. His love for Juana is shown when he wants the pearl to help them in getting married. The closeness and the sense of brotherly unity between Kino and his brother Tomas, they gain from the values of their forefathers, as we see how Tomas advises him about the pearl and also helps Kino when the pearl brings bad luck to him. Kino shows his care for the races when he wants the pearl to bring prosperity to the tribe rather than to himself alone we see how he wants education for his son as with education they wouldnt be victims to the whites, he wants his son to spread knowledge and understanding to his tribe in the future through the things he learned. Kino is a skilled fighter where his response to danger is fierce and quick. It is a primitive instinct of the tribe. He is known as a noble savage; he is uncorrupted by a false coating of civilization that we see through the behavior and character of the doctor, priest and the pearl trader. The primitive violent reaction is shown when he attacks the thief that comes and robs him and when he murders one of the attackers in self-defense. When Kino finds a big hole in his canoe there is anger and deep sorrow as without a canoe a man is helpless. He is like a machine when he flees from the attacker to high ground like an instinct of an animal. There is stubborn courage in Kino; he displays a tragic courage for he is a man opposing all the forces against him. We see Kino is a man constant struggle against any prison that binds him. We see at the end of the story Kinos emotion when he loses his son and everything he owns because of the evil pearl and so a result he throws the pearl where it belongs. The situation of Kino could have happened to anyone in the tribe as all he imagined was that everyone would share his joy, but he was wrong. Juana represents all the females in the tribe as a womans character was obedient and respected. Her femininity was shown when she waits for Kino to finish eating and then she would start eating. She respected her husband by making him choose decisions. Juana is an ideal partner for Kino like her instincts when she wants to throw the pearl, and by showing unquestionable loyalty by wanting to stay with Kino and refuses to leave him even though it meant life or death for her and her baby. She shows strength when Kino is weakened by the evil of the pearl. Because of this action Kino draws strength to her loyalty. When Kino said to Juana I am a man he meant that he was half insane and half god and she knew in her womans soul that the forces of nature and society would crush him in the end, yet she needed such a man. Sometimes the female makes decisions for the men as a desperate measure like when she tells Kino to throw away the pearl. Both Kino and Juana were superstitious when finding the pearl and hence both of them suffered from the evil it brought as their simplicity and gullibility made them unaware about the pearls poison and the pain it brought as they suffered a terrible loss and were neglected by society. The dream Kino conjured from its shiny surface was to bring sorrow and death, as too much good luck gave them something bad at the end. But at last he had learnt his lesson and throws the pearl back into the sea where it belongs. There is always a limit to which you can make use of something. Once you begin to abuse it you pay the consequences and this is what happened. Culture is a very important aspect of life as not only is it a symbol/identity but it is also something which no body can take away from you as it becomes part of you. Every culture has its own occasions, celebrations, beliefs, dress etc. In The Pearl John Steinbeck used Kino and Juana very specifically to portray the importance of culture and the way things go about in a particular culture. Eg: the way the canoe was passed down from generation to generation etc.

Study of the haitian american ethnic group

Study of the haitian american ethnic group Ignorance is not knowing or being aware of something, when one is ill informed one tends to create assumptions and attitudes towards people and things one does not know or understand. My general assumptions about the Haitian community were that they think of women as inferior, they live together in great numbers and they keep to their own race. The overall opinions I had formed were based on experiences with my co-workers. Through my research for this assignment on ethnic groups not only have I been proven wrong about my assumptions, but I have learned a great deal about the Haitian culture. Becoming more educated and compassionate about the Haitian culture will make me a better teacher because of the vast Haitian population in the state of Florida. How did Haitians become part of American society? How well are Haitians integrated today? How did this voluntary group come to the U.S.? How equitably have Haitians been treated during their tenure in the U.S.? What is the current status (socioeconomic, political, educational, social) of Haitians in the U.S. today? What difficulties have Haitians faced and why? How did Haitians attempt to overcome any difficulties faced? To what degree do Haitians feel a connection to people from a similar background in other parts of the world? Why? Where do Haitian Americans stand in terms of receiving equal educational opportunities at the elementary, secondary and tertiary levels? How can educational equity be achieved for Haitian Americans, what needs to be done? How did Haitians become part of American society? During the 1790s, Haiti was the most affluent of the French colonies. It was then that the black populace of the island revolted against slavery and there was a panicked exodus (everydayculture.com). Thousands of whites, free blacks, and slaves fled to American seaports, culminating in large French-speaking communities in New Orleans, Norfolk, Baltimore, New York City, and Boston (everydayculture.com). Immigrants from Haiti who arrived in the United States during the eighteenth and nineteenth centuries were determined to survive in their new land (everydayculture.com). There have been a total of four large migration waves of Haitians coming into the United (Catanese 1998, p19). In the period prior and up to 1970 about 30,084 Haitians came to the U.S. In the period of the 1970 to 1980 about 59,965 Haitians came to the U.S. From 1980 to 1986 93,691 people from the island immigrated to this country and in 1987 through 1990 24,796 Haitians came to the U.S. (Catanese 1998, p19). The peopl e who have voluntarily come from the country of Haiti to the US have done so for years because of its political troubles and unstable economy (Catanese 1998, p19). The instability of the government made it hard for the economy as well as the people to achieve their greatest potential. The overwhelming majority of the Haitian people go to New York and Florida. About 70% of the Haitian community resides in these two regions (Catanese 1998, p19). The close proximity of Florida to the Republic of Haiti makes it an ideal place for them to settle. The great numbers of Haitians in Florida have made for a thriving Haitian community in the area. How well are Haitians integrated today? In the past the color of their skin and language problems made it increasingly more difficult for them to assimilate into the dominant culture (Vilme, H., Butler, W., 2004). First generation Haitian adolescent high school students identify themselves as Haitian, and manifest pride in their heritage Vilme, H., Butler, W., 2004). As of 2010 many of the second generation Haitians are integrated into our community. It is very apparent here in the state of Florida how many Haitians are making their mark. One great example is that of, Major Joseph Bernadel, who is one of two founders of the Toussaint Louverture High School for Arts and Social Justice. He is the first Haitian to open up a school not only in Florida but in the US. Presently there are four Haitians in the state legislator and soon there will be a Haitian American in congress. One of these is Phillip J. Brutus, a state representative to the Florida legislature. Brutus is the first Haitian-American elected to the Florida statehouse; he represents the 108th district in Miami (npr.org.). As Haitians continue to become a great part of our educational system and play in even greater role in government they will continue to strongly integrate themselves within the community. How did this voluntary group come to the U.S.? Haitian immigration to the United States can be viewed in terms of specific waves, each being associated with repressive conditions in Haiti (Catanese 1998, p19; Vilme, H., Butler, W., 2004). The first wave began in 1957 following Francois Papa Doc Duvaliers rise to power (Catanese 1998, p19; Vilme, H., Butler, W., 2004). These immigrants were members of the well-educated political and economic elite, planning to return to Haiti after the ouster of Duvalier (Stepick, 1998; Vilme, H., Butler, W., 2004). The second wave of immigrants, who came during the late 1960s through the early 1980s, was skilled laborers from the Haitian middle class (Stepick, 1998; Vilme, H., Butler, W., 2004). The next wave of immigrants became known as the Haitian boat people, who were mostly lower class laborers (Vilme, H., Butler, W., 2004) How equitably have Haitians been treated during their tenure in the U.S.? Equity in education for Haitian students is improving more as the number of Haitian students in our schools increases. All schools offer ESOL programs for the students who come from Haiti but not all schools have Haitian speaking instructors that would ease their transition into the curriculum. A grave misconception is that Haitian students can speak and communicate in French, although Creole is derived from French it is a combination of this as well as other languages and dialects of the Taino and African culture. Recent studies show that these students face a multitude of problems other than the language barrier (Buxton, C., Lee, O., Mahotiere, M, 2007). Those problems are their little education or lack thereof in Haiti (Buxton, C., Lee, O., Mahotiere, M, 2007). This creates several problems for these students when faced with the challenge of not only learning a new language but also with trying to keep up with grade level academic standards and goals. In one study based on Haiti an teachers, parents and Haitian students that attended schools both in Haiti and the US; it was found that for the most part, as it refers to language that these students were inclined to learn multiple languages, they have an eagerness to become multicultural, as well as build strong ties and participate within the community (Buxton, C., Lee, O., Mahotiere, M, 2007). A stronger community is a great asset for those that are already settled and even more so for those who intent to settle here in the future. What is the current status (socioeconomic, political, educational, and social) of Haitians in the U.S. today? Like most immigrants in the United States, Haitians are busy in the pursuit of the American dream (everydayculture.com). Almost every Haitian American wishes to buy a home as a matter of status and security; this is implied in the saying, Se vagabon ki loue kay, which means, Respectable people dont rent(everydayculture.com). However, behind the facade of pride and achievement, there is a litany of social problems-battered women, homeless families, and economic exploitation (everydayculture.com). The problems that face Haitian immigrants are enormous and complex (everydayculture.com).The majority of people in the Haitian community do jobs such as housekeepers, cooks, drivers, janitors and such related fields of work. Most recently migrations have brought many middle class citizens to the US from Haiti (Catanese 1998, p19). As people from a more diverse socioeconomic status come over from Haiti it creates a more diverse group within the community. These teachers, entrepreneurs, doctors and other people of such professions are working towards playing greater roles within the Haitian community. What difficulties have Haitians faced and why? One greater problem faced by the US government as it relates to the Haitian communities is its possible undercount because of what our definition is of a household. Not having an accurate count limits the governments abilities to provide necessary assistance to the members of the Haitian community. The sharing of several homes is common place within the new immigrant communities, these structures are customs brought over from Haiti (Portes, A., Rumbaut, R. G. 2001). It is common to have extended family living under one roof and having many people in the community share common areas (Buxton, C., Lee, O., Mahotiere, M, 2007). As more services become available it will further improve educational and social settings for the Haitian community so that they can play a greater role within their community. How are Haitians attempting to overcome any difficulties faced? The way for any society to overcome their difficulties and become more prominent within their society is through education. As more Haitian Americans become bigger voices within education, politics and their community they will continue to overcome the difficulties they face. Michel S. Laguerre, an anthropologist in the Department of Afro-American Studies, University of California at Berkeley, has researched many aspects of Haitian American life and has published numerous books and articles (http://www.everyculture.com). Tekle Mariam Woldemikael, a sociologist in the Department of Sociology and Anthropology at Whittier College in Whittier, California, has written several studies concerning Haitian Americans (http://www.everyculture.com). Carole M. Berotte Joseph, who was born in Port-au-Prince and came to the U.S. in 1957, is the Assistant Dean and Director of the Office of Student Services at the City College School of Education in New York City where she is an authority on bilingua l and foreign language teaching; she is a founder of the International Alliance for Haiti, Inc (http://www.everyculture.com). Michaelle Vincent, the District Supervisor Bilingual and Foreign Language Skills of the Dade County (Florida) Public Schools, is a consultant on Haitian culture and the Creole language, developing and implementing seminars on Haitian culture; she also hosted a daily radio show in Haitian Creole on WLRN in Miami (http://www.everyculture.com). To what degree do Haitians feel a connection to people from a similar background in other parts of the world? Why? In many races it is somewhat common to feel that you share some sort of culture and language with another group of people. For example, the Cuban and Puerto Rican people share many things between them such as food, language, and even similar flags. This is not so for the Haitian community. The language of Creole spoken in their country is not shared by any other and while all Caribbean foods are similar none are the same. Haitians face an identity dilemma in the United States; although they are different in national origin, they are almost physically indistinguishable from other black Americans (http://www.everyculture.com). They cannot easily merge with the rest of the black population because of their language and culture; Haitian Americans perceive differences between themselves and other blacks (http://www.everyculture.com). Most seek a middle ground between being merged with the rest of the black population and complete isolation. Haitian language and culture are preserved at ho me, which makes it possible for Haitian immigrants to separate themselves from the Afro-American culture around them (http://www.everyculture.com). They adapt to the dominant American culture while retaining their distinctive lifestyle at home (http://www.everyculture.com). The people of Haiti feel no real connection towards any other group. While the Dominican Republic is its next door neighbor to Haiti, these two countries have had strife for centuries making it impossible for the two groups two find a common ground. Overall, my research suggests that the Haitian people feel no connection with any other group. Where do Haitian Americans stand in terms of receiving equal educational opportunities at the elementary, secondary and tertiary levels? Due to the high population of Haitians here in Florida the school system continues to make efforts to improve the educational quality for these people. Implementing Haitian history within the curriculum also helps Haitian American students feel more integrated in the educational system (http://www.palmbeach.k12.fl.us). Presently most programs offered are for Hispanic students because of their great numbers as it relates to the school system. Other than ESOL I did not find any other programs for the Haitian American students. In Miami Dade county there is the Toussaint Louverture Elementary, named so in under of the leader of their greatest revolution. In Boynton Beach there is the Toussaint Louverture School for the Arts and Social Justice, this High school meets the needs of Haitian immigrants and Haitian American students the curriculum is taught in both Creole and English. How can educational equity be achieved for Haitian Americans, what needs to be done? As of right now educational equity has not been met, but as we step into the future more Haitian Americans are becoming teachers and advocates for better opportunities for the Haitian American community. The presence of more Haitian American teachers will improve the quality as well as the educational opportunities for the future generations within the Haitian community. For there to be an improvement for this group we as teachers, not matter what the race, should encourage higher education and emphasize how being educated not only opens doors for one self but also for those who may follow in our footsteps. Conclusion Learning about this ethnic group has opened my eyes and cleared up my misconceptions. I have learned that for the most part we are not doing all we could to improve education for Haitians. I have also learned that what I might think as strange is merely part of the culture. As educators in Florida we must help all students to reach their full potential no matter what cultural differences we may share. Being more knowledgeable on Haitian Americans will make me a better teacher especially because of the vast number of Haitian American students in the Florida school system. In the future I will try to clear up any misconceptions I might have about a group by doing some simple research. Annotated Bibliography Academic Journals Buxton, C., Lee, O., Mahotiere, M. (2007). The Role of Language in Academic and Social Transition of Haitian Children and Their Parents to Urban U.S. Schools. Bilingual Research Journal, 31(1/2), 47-74. Retrieved April 9, 2010, from Education Full Text database. This article talks about the social structure of the Haitian family, their culture and their transition into the American educational system. Catanese, A V  (Sept-Oct 1998).  Haitian Americans.  Ã‚  Migration World Magazine,  26,  5.  p.19 (5).  Retrieved April 9, 2010, from Education Full Text database. This article gives the demographic profile of Haitian Americans. It gives specific data about the migrations of Haitian to the U.S. as well as family, education, and economic information etc. Portes, A., Rumbaut, R. G. (2001). Ethnicities: Children of Immigrants in America. Berkeley: University of California Press. Retrieved April 9, 2010, from Education Full Text database. This article discusses the disadvantages suffered by Haitian immigrants and their familys migrant workers. Vilme, H., Butler, W. (2004). The Ethnic Identity of First Generation Haitian High School Students in Miami, Florida. The Negro Educational Review, 55(2/3), 137-42. Retrieved April 9, 2010, from Education Full Text database. This article talks about the experiences and educational opportunities of forts generation Haitian students in Miami. Books Stepick, A. (1998). Pride and Prejudice Haitians in the United States. Massachusetts: Allyn and Bacon. This book is about Haitian immigrants struggles, cultural identity, school, and politics within America society. Internet Department of Multicultural Education, Palm Beach County: Charlemagne Baptiste and Bito David. (May 2004). Haitian Americans. In Haitian/Haitian American Curriculum Teacher/Student ResourcesK-12. Retrieved April 2010, from http://www.palmbeach.k12.fl.us/Multicultural/curriculum/Haiti/HaitianStudiesResources.pdf. Lisa Simeone. (Dec 2000). Haitian -American Legislator. In NPR news. Retrieved April 2010, from http://www.npr.org/templates/story/story.php?storyId=1114870. Felix Eme Unaeze and Richard E. Perrin. (2010). Haitian Americans. In Everyday Culture. Retrieved April 2010, from http://www.everyculture.com/multi/Du-Ha/Haitian-Americans.html.

The Global Business Strategy Of Bmw Group Marketing Essay

The Global Business Strategy Of Bmw Group Marketing Essay The motor industry always is the most famous industry in the worldwide, because the development of global economy increasingly lead to human cannot live without cars. As a result, the demand of the market brings more intense competition in the industry. Meanwhile, the Bayerische Motoren Werke Aktiengesellschaft (BMW AG) is a renowned motorcar and motorcycle company in the world. The major products positioning of BMW is premium segments of cars in the global motor market. Its main competitor is Daimler Motor Company with the famous brand called Mercedes-Benz which also concentrates on the same market segment. The overview of BMW Group The origin of BMW Group Bayerische Motoren Werke Aktiengesellschaft (BMW) is a German motorcar, motorcycle and engine manufacturer which was founded in 1917 by the first chairman Franz Josef Popp. It is headquartered in Munich, Germany. BMWs history can trace its roots back to 1916. Gustav Otto established the Bayerische Flugzeug-Werke AG (BFW) which was the Predecessor of BMW in 1916. In 1917, BFW renamed to BMW and also converted into a public limited company (AG) in next year 1918. During the First World War, as a quartermaster supply manufacturer, BMW established a large factory, which near the military airport in the outskirts of Munich. It continued to manufacture military aircraft engines for the military until 1918. In 1922, BMW merged BFW and became the BMW AG which we are familiar with today. However, when people trace the history of the company, the companys official statement is based on the founding data of BFW factory 7, March, 1916, as the birthday of BMW. In the start-up phase, BMW has focused on the development and production of aircraft engines. BMWs blue and white flag is a symbol of the rotation of the propeller, the portrayal of this is the companys early history. In 1923, the advent of the first BMW motorcycle has been produced by the company. Five years later, in 1928, BMW acquired the Eisenach car factory began producing cars. After integration of resources, BMW AG launched the first car which named Dixi 3/15. At the same time, BMW started its own legendary in the automotive industry and created several masterpieces in the history of its car manufacturers which appeared to the market. These products continue to inspire strong feelings and peoples desire to create an excellence reputation of BMW AG as a car manufacturer. From 1916 to 2013 by the first day of an aircraft engine manufacturer developed into a company of premium motorcar and motorcycle-oriented, that BMW was ranked the top twenty motor company of the world. Its pro cess of development is similar to Japanese Daihatsu Motor Company. The current status of the BMW Group Nowadays, BMW Group not only produce its own brand BMWs motor car, but also owns and produces the brand of MINI and owns a subsidiary which named Rolls-Royce Motor Cars. In the aspect of motorcycle production, there is a motorcycle brand is now known as BMW Motorrad which continue to produce the High performance motorcycle for BMW group. What is more, it also provides financial services, include the relationship of customer and supply chain management. BMW has always been based on a premium brand which is the foundation of business success. There are three brands in BMW Group including BMW, MINI and Rolls-Royce. These brands aim at the premium market in each segment from small cars to top luxury sedans. BMW Group has become the only manufacturer which focuses on high-end cars and motorcycles in the world. In present, BMW Group which has 24 production facilities and assembly plants in 14 countries and its business network across 120 countries around the world. Meanwhile, there are 12 Research and Development (RD) plants in 5 countries around the world by BMW. On the one hand, there are several series under the brand of BMW, such as 1, 3, 5, 7, Z and M series. It also has productions of MINI and Rolls-Royce. On the other hand, there are having C, F and R Series under the BMW Motorrad in terms of motorcycle production. Currently, BMW AG continues to thrive, but not without setbacks. BMW AG has always been known for its emphasis on technological innovation and continues to set new standards for high-performance luxury car. At the same time, BMW Group company attaches great importance to the safety and environmental issues. The company has earned a reputation for its performance of active safety and passive safety; include Fully Integrated Road Safety Technology (F.I.R.S.T.). The global business strategy of BMW Group Mercedes-Benzs success factors are based on its history and accumulation of experience. Audis success is because the classic brand revival. Compare  with  other  brands, the brand strategy is the key point to the success of BMW. BMW gives a special significance for its own brand through the implementation of brand strategy. Unlike Mercedes-Benz has a long history, BMW been originally a manufacture aircraft engine for the German air force. In the 1960s, it was the smallest car company in Germany. BMW rose in the world since the 1980s. But at that time, Mercedes-Benz as the market leader of the traditional premium luxury motorcar stick to the luxury car market in the world with the accumulation of traditional brand image and market advantages, which pose some significant obstacles to the market penetration of BMW luxury car series. Deeply influenced by the high technology of German, the manufactured technology of BMW can also compete with Mercedes-Benz. But, more efforts need to be spared to its value and brands compared with Benz. There are some negative effects to BMWs brand. At that time, forming a good brand image is a big challenge for BMW. The global marketing strategies of BMW Group The BMW Group is committed to produce the outstanding and distinctive products. It also tries to gain the maximum market share in the luxury car market around the world. Through unremitting efforts for years, BMW Group has created an excellent international brand image in the world. However, the creation of a well-known brand image of the world does not mean that it can be marketed in some particular market successfully. In order to satisfy the different requirements of the different local markets, BMW Group decided to adopt a centralized and unified brand strategy which be carried out by different country. It is the marketing strategy system which called global branding and localised marketing. The following are the different marketing strategies taken by BMW Group in three major markets, including European, American and Asian markets. Localised marketing in the European market BMW AG is an export-oriented motor company in German. There are 70% of its production is exported. The orders of exports mainly concentrated in the highly industrialized countries, such as the European Union countries, Japan and the United States. 1st January, 1993 is the date which marked the formation of European market integration. After that, most of car manufacturers have adjusted their sales network of the European Economic Community (EEC) market. On the surface, the description of the companys customer structure information seems to indicate that the companys target groups are similar. Those customers who choose BMW are basically with higher education. They are either in high positions or free professional. Both of them are the high-income people. However, these things are not as simple as this situation. Although the existing target markets of BMW Group concentrated in the industrialized countries, there also are a number of European countries with relatively developed agriculture industry in its target market. In these countries, peoples lifestyles are different with the disparity of living standards. In terms of gross domestic product (GDP) per capita, the difference between the rich and poor regions is more than five times. Thus, there is no same preferences and purchasing power of consumers in Europe. The Management Act of EEC integration came into effect on 1st January, 1993, but the personality characteristics of the p eople will not be erased, it also will not let the different nationalities eliminate the difference in spirit. In view of this, BMW Group should implement the marketing strategy which can be adapted to the local market. The demand of European customers The first step in the formation of the marketing strategy is Conducting market research. Market research task is to determine the ideal positioning of BMW in Europe. The ultimate aim of the in-depth study of the differences between the different countries is to identify the language issues and acceptable brand features from these countries by organizing a series of group discussions. Finally, BMW Group found out that some important situation would not be understood without these problems happened. For instance, some purchasers who are from Dutch and Italy expect cars have its own special factors, but they hold totally different opinions about those factors. There are several requirements all over the Europe when customers consider to purchase a car, such as reliability, safety, quality and advanced technology. BMW Group refer to these requirements as the basic requirements of company. On the one hand, in the initial stages of the purchase decision, those motorcar products that be deemed to inconformity with above requirements will be eliminated from the list of purchasers option. On the other hand, it is considered to be an excellent car if comply with above requirements in all European countries. After the above-mentioned basic research, the next step is to choose the type of car for the special requirements of the country, also the countrys climatic conditions should be considered together. In the Netherlands, the attractiveness of the car depends on the quality of its internal, such as excellent internal configuration. In contrast, due to the concept of Austrian Drivers are stronger than any other country, Austrians prefer to drive a car which can show their self-confidence. In Italy, people hope that the vehicles are able to comply with the personal style of the driver. Italian have high requirements for their cars which including its design, aesthetics standard and the engine performance. Therefore it can shows that the Italians car pursuit are totally different from other countries. In view of the basic requirements is coincident when people purchasing a car in all European countries. Take some European countries for example, if a car be approved is excellent by French, it also have same opinion from Austrian and Dutch. Obviously, there is just a little difference that is the specific expectations of the car due to the different point of view from different countries. Therefore, BMW Group believe that it is a problem of communication ultimately if the motor products to be successfully marketed in many European countries. BMW Group deeply know that it need to pay more attention to the customers rather than the vehicles. Even though these customers might have some common view of the motorcar in terms of the same nation. But for individually, every customer wants to show their personal style is totally different. It is in this sense, these people are constituted the target audiences in the market segment of BMW who are from different countries and hold the similar requirements. The scale and characteristics of the various types of customers have been mastered by BMW Group. Also, on the core target market of the BMWs brand which can be determined according to the blueprint of enterprise strategy. BMW Group are most interested in different types of its products could be sold in some particular countries. On the one hand, there are some types of motorcar and motorcycle enthusiasts has a large proportion in each country, such as it has a large proportion of the sporty performance car drivers and normal car lovers in Italy, France, the Netherlands and Austria. Thus, the strategy of global branding have the direct attractiveness for above two types of enthusiasts. On the other hand, according to the composition of different motorists from different countries. There are many motorists who come from different countries support a certain conception in the different thought. Such as there about seventy percent of traditional drivers in France currently, but only ten percent in Italy in this situation. Obviously, the important thing is the marketing strategy which called localised marketing. The research by BMW Group found out that the drivers of BMWs products are always have several same requirements, including the superior design, excellent driving performance, modern technology and unique personality. These BMWs drivers from different countries have views in common that is the original idea for BMW Groups global strategy. Application of the results of market research in Europe The result of market research provide a strong basis for the marketing strategy which called global branding and localised marketing. In addition, BMW Group Company could find the best strategic direction through the organic combination of positioning criteria. The positioning principles and the research result are essential when BMW use a modern way to rebuild its international positioning. The previous method was unilateral consider the characteristics of technical capability and the advancement. The new method is extend to embrace some personal characteristics such as emotional factors, aesthetic value, sophisticated ideas and distinctive personality. It is broke through the emphasis on technology and sporty style, as the BMW traditional image. Thereby it is greatly increasing the pathway of expansion its brand. The formation and implementation of BMWs new brand strategy is built on the basis of the scientific market research. The results of market research provide a solid foundation for the relationships between the brand and products, brand and communication as well as products and environment. Meanwhile, it also solve the marketing problems between the BMW Groups headquarter and local branch companies. Thus, the strategy of global branding and localised marketing as a best method which can improve the strategic position of the brand and strengthen the companys competitiveness greatly. In addition to the European market, BMW Group has achieved considerable success in which this method is used in North American market and Japanese market. To gain the US market by innovation advertising The progress of BMW Group was not smooth when it enter the American market. Early as 1974 years ago, the first BMW branch company has been established in the United States. But its popularity has been low, even many local consumers mistakenly believe that BMW is the product of the United Kingdom at that moment. However, during 1974 to 1978, BMW cars has become the famous brand cars which could represent the customers identity and social status through its smart advertising campaign in United States. In the late 1980s, United States appeared a new marketing environment of low-price revolution, at the same time the Japanese premium motorcar brand was began to seize the American market share with BMW. BMW maintained and enhanced its brand position through its advertising strategy. Therefore, the advertising of BMW is smart method in the marketing warfare of expansion international emerging market. Advertising positioning: from comfortable to driving In 1974, in order to expand the potential market of BMW cars in the United States, BMW Company has invested heavily in United States to establish their own sales channels, and carried out a large number of advertising campaigns simultaneously. In the same year, Ammirati Puris Lintas advertising company won the contracts worth of nine hundred thousand States dollars when it participated in the BMW advertising bidding. At that time, there are a large number of competitors in the North American motor market, such as Cadillac b brand car with the sales of over one millions, 90000 vehicles sales of the Lincoln Motor Company as well as Mercedes-Benz with sales of 40000 vehicles. If BMW want to be successful in the North American market, it must seize the market share from these competitors. In order to test the brand image of BMW in the minds of consumers, Ammirati Puris Lintas advertising company conducted a survey in the western United States. It is a picture shows that a BMW car was parked with a Cadillac car and a Lincoln car together by Ammirati Puris Lintas to test the people reaction in the survey. The survey results shows that almost all of them had no favourable impression for the brand of BMW because their own car have some advanced equipment which does not provide in BMWs cars, such as power windows, leather seat and chrome-plated body. Due to BMW did not have a successful strategy of brand promotion, the excellent driving performance and elaborate interior design of BMW didnt attract the attention of people. Faced with above situation, the Ammirati Puris Lintas is decided that positioned the target market for the post-war new young generation. Compared with those old people who got used to buy Cadillac, the new generation desire a new brand to show their values. The values are including their personality, pursuits and preferences. BMWs excellent driving performance and elaborate interior design coincided with the consumer psychology of the post-war new generation, who have the enthusiasm and pursuit of stimulate. Therefore, BMW competed with other motorcar companies through taken the advantages of its driving performance rather than simply in the power windows, leather seats and chrome car body in the new market. Tagline The Ultimate Driving Machine. In 1970s, BMW of North America start used the tagline The Ultimate Driving Machine which created by Ammirati Puris Lintas advertising agency company. This tagline shows that being a real premium car must have excellent driving performance and also emphasizes the unique selling point of BMW. The advertising theme and positioning achieved great success because the tagline highlights the differences and advantages of the BMW and attracted the new generation with the extremely vitality. à ©Ã‚ ¦Ã¢â€ž ¢Ãƒ ¦Ã‚ ¸Ã‚ ¯Ãƒ ¦Ã¢â‚¬ ¢Ã‚ °Ãƒ ¦Ã‚ Ã‚ ®: http://www.bmwhk.com/com/en/news/news-201201-02.html Swot: http://www.wikiwealth.com/swot-analysis:bmw English essay: http://www.ukessays.com/essays/marketing/company-overview-and-market-analysis-of-bmw-marketing-essay.php à ¥Ã‚ ¾Ã‚ ·Ãƒ §Ã‚ ³Ã‚ »Ãƒ ¤Ã‚ ¸Ã¢â‚¬ °Ãƒ ©Ã¢â‚¬ ºÃ¢â‚¬Å¾: http://www.autohome.com.cn/news/201301/462629-3.html Ammirati Puris Avrutick Inc.: http://adage.com/article/adage-encyclopedia/ammirati-puris-lintas/98315/

Aztec Civilization Essay -- essays research papers

The Aztec Indians created a great civilization in Central Mexico, reaching its peak in the 1500’s. Being late arrivals to the area, and because of their strong neighboring nations, they were forced to live in the swampy western areas of the Lake Texcoco. Because of the swampy surroundings, the Aztecs used mud to create miniature islands in the swamps. These islands are called chinampas, or “floating gardens,'; and were used as farming lands. On these fertile islands they grew corn, squash, vegetables, and flowers. Being an agriculturally dependant empire, the Aztec’s religion was based highly on the forces of nature and worshipped them as gods. The god of war, Huitzilopochtli, was the most important deity. They had many other important gods, such as Tlaloc, the god of rain, Quetzalcoatl, the god of wind and of learning, and Tenochtitlan, the sun god. The Aztecs believed in order to appease these and many other gods that they needed to perform human sacrifices. The main purpose of the great Aztec pyramids was, in fact, human sacrifices. They also believed that there were “lucky'; and “unlucky'; days for baptism and to declare war on, which were decided by a priest. Most art and architecture in the Aztec civilization was based on their religion. There are many brightly colored murals and paintings on walls and on bark which depict religious ceremonies, along with large idols of gods. One of the most amazing and famous of the...

What Matters in Life? :: English Literature, Personal Values

What Matters? What matters most to you in the world today? People often ask this question. I must say being 26 I have been asked this question many times in my life. The response I always give was my career. Winning and surfing, you see they are the only things that should matter. But I did not once stop to think that maybe the things that mattered more then just a surfing career was my family. I hardly got to see my children in the first stages of their life, never got to see them take their first step or say their first word because I was always out surfing and living up to my dream of being the one that no one could beat. This al changed drastically one year just after my daughters fifth birthday. I arrived home from a surfing tournament to find my wife and two kids homeless. Lucky for them they weren’t in the house at the time of the fire. The police say that it was because I was the â€Å"unbeatable† one and that the other Pro-surfers just wanted to be in the spot light for once. But I say it was a message. A message that maybe it was time to stay at home and help out. A time to watch my children grow up and be there for them. As we walked through the house going from room to room looking a tall that had been destroyed. All I could think of was my awards and trophies that I would no longer have to show off to the people that came over, to camera reporters when they do interviews about me. My wife asked me â€Å"if we were in the house at the time†¦what would you have taken with you? I replied with â€Å"Oh of course my medals and trophies† she sat down as tears welled up in her eyes and said to me â€Å"Yes. But what about the pictures that can never be replaced, you can always get more trophies†. It was at this point where I thought long and hard about what I would really take with me if I was given the time. I had thought of clothes and blankets, of the kids toys, but my mind was now set on what really matters. All the things that I wanted to take with me could be replaced, the only things that could never be replaces where the photos and the memories.

Men At Forty The Aging Process :: Forty

Men At Forty  Ã‚   The Aging Process Men At Forty  Ã‚   If asked what is the most miraculous thing in the world, most people would say that birth is definitely in the top five.   But, does anyone ever say that getting older, or even dying, is anywhere close to being a miracle?   Though we don’t look at it that way, it actually is a miracle in its own right.   The whole process of living and breathing, knowing that the end will eventually come is mind-boggling.   People just go about every day as if nothing were happening to them. When in all regards, life is slowly being siphoned from their bodies.   With life, there is a continuous cycle that can never be prevented.   Donald Justice makes this realization of life, and the awaiting death, evident in his poem â€Å"Men At Forty† by using a superb combination of imagery, symbolism and tone.     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Through his use of imagery, Justice plugs the reader directly into the body of an aging man letting them experience the trials of growing old.   â€Å"At rest on a stair landing,/ They feel it† (5-6) projects an unmistakable picture into the reader’s mind of an older man taking a rest while climbing a flight of stairs.   This, in turn, greatly enhances the focus of the reader letting the poem burrow deep into the psyche and fashion a firm basis in the acceptance of age.   Justice also manifests an image of when the man stands and peers deep into a mirror how, â€Å"They rediscover/ The face of the boy as he practices tying/ His father’s tie there in secret† (9-11).   Throughout the poem, Justice paints the picture of aging.   But, he also gives reference to where the inevitable events of life will lead.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Though Justice’s use of imagery portrays a vivid picture, his use of symbolism about death strikes the reader even harder.   Right from the start Justice grips the reader with a reference to death by saying â€Å"Learn to close softly/ The doors to rooms they will not be/ Coming back to† (2-4).   This tells the reader that no matter what we are all human.   As the poem continues, aging is brought out to be the main idea but, in the last two stanzas, Justice once again shows us that death is coming;   â€Å"Something is filling them, something/ That is like the twilight sound/ Of the crickets, immense,† (16-18).

Business Ethics Test Notes

Case Test 3 Chapter 12 Ethics Case 12-45 1. If the purchase had been handled properly by the controller this transaction may have been considered within ethical standards. However, evidence of weaknesses in internal control over inventory and possible management override of computerized records, that in all appearances increase the risk of adulterated inventory counts and computerized records in general, warrant response from the auditing team during their assessment of financial statements.Although the number of shirts sold to the auditing team do not constitute a material misstatement in regards to the financial statements, the risk related to fraud should be assessed and mitigated during the planning and carrying out of the audit and further audit procedures. These transactions do not affect the existence and valuation assertions relevant to auditing. The right and obligations assertions, on the other hand, may be impacted as physical counts of inventory and their accuracy and com pleteness come into question. The auditor should be wary of procedures related to physical counts of inventory.Extra care to mitigate intentional or misintentional inclusion of inventory in the physical count should be countered by the auditing team. Additionally, the audit should further address the implications of the ability of management to override perpetual inventory records and computerized information in general in all other areas of the audit to assure that relevant risks are mitigated and minimized. Outside of the effects on the auditing process, this case does not affect the opinion of the auditor on the audited financial statements.In spite of this, the client should be made aware of the discovery. Although the likelihood of material misstatement of the financial records due to this occurrence is unlikely, the auditor may find that purchase of the shirts negatively impacts thee appearance of independence of the auditor and the level of confidence entrusted to the auditor and auditing firm as a result of the situation. Additionally, the liability of the auditors may become an issue as litigation related to these audited statements arises. 2.The adequacy of the audit will be negatively affected as assertions need to be modified and relevant risks associated addressed to perform a reliable audit. Increases in control and detection risk factors may prompt the auditor to assign more experienced staff to areas identified as high-risk areas for fraud. Saint Leo’s core value of integrity relates to the auditing professing in a variety of ways as it is an inherent requirement in auditing. Auditors must consistently apply ethical paradigms during their professional and personal lives.This practice increases the confidence of the public in the profession as well as in the audited financial statements of companies. Requiring students to uphold this core value prepares them to address ethical concerns in the workplace and holds them accountable for the i ntegrity of their coursework during their studies as well. By consistently practicing this core value, students are better prepared for successful careers that mirror the core values of the institution and contribute to the economic health of society as a whole. Similar essay: Disadvantages of Ethics in the Workplace

Hero’s Journey Essay Essay

The gunslingers journey is an aspect thats found in many books and scour movies. The increase Runner by Khaled Hosseini is a very famous book sway up by many English illuminatees establish on a guns journey. The characters in this book struggle to see place what their journey is, especially the main(prenominal) character emir. Refusal of the war cry means the chock attempts to refuse the adventure because he is afraid. ameer holds ski binding from doing a lot in the book because he is afraid of the matter that comes along with it. Even though amir refuses the entreat he later accepts and winds up doing dandy deeds however, I lighten dont believe hes the poor boy because he doesnt entertain Hassan he frames Hassan because he feels censurable about not protect him when he should have, and he allows class and race arse about in the way of their fri give upship. Refusal of the vociferate in plays a big role in The increase Runner because most of the characters refuse to do something. Baba refuses to feel treatment for his cancer emir at first refuses to go can to capital of Afghanistan and Hassan refuses to endure in capital of Afghanistan. In heros journey tales, the hero feels unsure and afraid of the adventure out front of them, which is why they refuse the call.Rahim Kahn is the one who tries to piddle ameer to accept the biggest call of his brio by separateing him theres a way to be comfortably again(192) if he goe back to Kabul. afterward awhile, emir in the long run put his attention aside and heads back to Kabul. Even though emir eventually accepts the call and has through with(p) some good deeds throughout the book, he is not a profuse on hero. The good deed that emir has do was go back to Kabul to adopt Hassans son Sohrab because Hassan and his wife have been murdered. ameer goes to the Taliban who has Sohrab and tries to get them to go by him Sohrab. The Taliban in the room was giving emir a really hard era about get to Sohrab and kept intercommunicate emir questions. amir finally evaluate out who the Taliban really was. Assef wouldnt let amir take Sohrab due to do unfinished business.Assef then turns the unison up really loud and starts beat up amir while Sohrab dear stood and gather ined. Sohrab told Assef to stop hurting ameer and he didnt. Sohrab then shot Assef in the eye with his slingshot and when Assef fell to the floor, amir and Sohrab escaped to freedom (286-292). This is an example of a good deed because at first, emeer refused to go back to Kabul to realise it Sohrab alone then finally realizes that Hassan would of done it for him, so he ended up leaving his family in America to continue Sohrab for Hassan. The firsttime emeer refuses the call is when Amir wins The Kite Runner tourney for the first time with Hassans help. by and by Amir cuts the other persons kite, Hassan goes to chase the sulky kite down for Amir. Amir exclaims that Hassan doesnt need to do that for him and as Hassan is zip for the kite, he shouts for you a thousand measure over and proceeds to get the kite (67).Amir goes to look for Hassan and finds Hassan talking to the yob Assef and his sensations but what Amir didnt get along was the whisk was about to happen. Since Hassan refused to give Assef the blueness kite because it was Amirs, Assef state, Ive changed my mind, Im letting you keep the kite, Hazara. Ill let you keep it so it pull up stakes always remind you of what Im about to do(73). Assef and his jocks quickly ravish Hassan and then run off. Amir had to watch out the whole thing. This is an example of refusing the call because Amir refused to stand up for Hassan and say something because he was scared theyd do the equivalent thing to him and that doesnt organise Amir a hero. The second time Amir refuses the call is when Amir did nothing to protect Hassan as he watched Assef and his paladins rape him. Amirs cowardliness in resembling m anner gets in the way, so he ends up framing Hassan.Amir feels so guilty and cant take the guilt anymore to where he waits for Hassan and his pa Ali to leave the house and he frames Hassan by putting the watch that Baba gave him and the gold he got for his birthday under Hassan mattress that way Baba would bear them to leave so Amir didnt have to deal with the guilt anymore. What Amir was least expecting happened Baba confronted Hassan and Ali about stealing the watch and money. Baba came right out and verbalize, Did you steal that money? Did you steal Amirs watch, Hassan?(105). Hassan replies saying, yes(105). Amir was not expecting Hassan to actually say yes so he was very shocked when Hassan said yes. Since Baba said the only sin was theft, Amir thought that Baba would surely dismiss them. Babas response shocks everyone. Baba says, I forgive you(105).Amir was so shocked because Baba said the worst sin to do was theft. Ali then said that him and Hassan are leaving and couldnt stay here any longer because of what happened. Baba was clamant hysterically begging them not to go. Amir refused the call of not stepping up and protecting Hassan and felt so guilty he framed him to get them to leave. In the end everything worked out in Amirs favor and they left Kabul, which doesnt make Amir a hero, it makes him a coward. Amir is not a full on hero because he refuses to call Hassan hisfriend due to race, class issues and because Hassan was Amirs servant. Amir at first didnt even consider him and Hassan as friends. I never thought of Hassan and me as friends each(25). Later throughout the book Amir starts to realize that Hassan is more than vertical his servant. Hassan has always called Amir his friend and brother but Amir could never come out and say it back.Once Amir finally realized that Hassan was actually his best friend and even brother, Amir regrets everything erstwhile Hassan died because he couldnt go back and change it. Amir was considered high class a nd Hassan was a Hazara, which was name for a degrade class afghan, so their class differences do it hard for Amir to call Hassan his friend because he was scared of what others would hypothecate of him. Because others bran-new Hassan as Amirs servant, it also made it hard for Amir to tell people that Hassan and him were actually friends. This is an example of refusing the call because Amir had always wanted to call Hassan his friend, but was always scared of what others would think because Hassan was a Hazara and Amirs servant. Because Amir was so scared of what others thought, that doesnt make him a hero.In conclusion, I would like to say that through the heros journey aspect of refusal of the call, even though Amir has done some good deeds, like go back to Kabul to save and adopt Sohrab, he serene wasnt a true hero because he doesnt protect Hassan from getting raped and after watching it happen, he frames Hassan because he feels so guilty about not doing anything to protect h im when he should have, and he lets class and race issues get in the way of their friendship. Hosseini portrays Amir in The Kite Runner by making him go through a lot of subtle impedimentas throughout the book especially when he was younger and having to make life-changing decisions.Amir refused to nerve most of the obstacles he was given in the book, but as he grew up, he accepted the fact that he call for to overcome his fear and complete those obstacles. When were younger we get scared to do certain things, but as we get older we realize that we need to do the things that scare us in articulate to become the hero. Though one baron refuse the call because of fear, as you lift older you end up pass judgment the fact that you need to portray the call and go through with whatever obstacle is put in your pathway just like Amir did when he had to face going to save Sohrab. Whether you face your obstacles or not, that is what makes you a true hero.CitationsHosseini, Khaled. The Kite Runner. current York Riverhead, 2003. Print.

Bruno Bettleheim’s “The Use of Enchantment”

Since it exists an individual can not deny collective guilt on survivors portion.Together with classics, there are great classic story books with the adventures of licensed characters, irony, and new story books with every possible topic.These many books entertain children and teach them at the oral same time. Some books include brief history and political science lessons. Other features of these books include dinosaurs and other animals.Maybe a whole range of these know Yiddish.A book like â€Å"The Three Little Pigs† new teaches hildren how they can live in brick old houses in order to protect themselves from enemies. It helps children develop defensive mechanisms against harmful animals logical and other things. Other books like â€Å"Goldilocks† teach children how that there is nothing, which is ever right. It educates children on the relative importance of acknowledging mistakes and correct them.

Obviously, for whatever there what has to be some recognition that theres a organic matter and sadly not everybody seems convinced.Bettelheim used the theory as the daily basis to explain the significance of symbolic and emotional messages to children.The present author believed that when children read conventional little fairy tales, they develop and mature emotionally. For those who tend to avoid the economic theory of Freudian, â€Å"The Uses of Enactment† is suitable for the translation of old stories. Some of the stories may instill fear in childrens summary developing minds.Thats merely a fairy tale if people say! Stories should explain how our existence.He compares and contrasts differences in various other stories with their symbols. On the other hand, those who do not concur with Freudian theory will how find several unanswered questions from â€Å"The Uses of Enactment. Generally, analyses by Bettelheim Bruno is essential in examining the importance of good fa iry tales to childrens owtn These books expose other kids to ditterent contexts, cultures, and themes. They consider also expose children to different character traits.

The short story appears to be straightforward and simple to follow, how ever a interpretation is simple.Old stories can be a late little more detailed and a little longer.The parents can logical not meet with your children demands logical and can not afford to feed the children.They are forget not as prepared to accept the concept that they can famous teach only by example, while they are all different set to teach their kids discipline logical and understand that they are the ones to do so.

After seven or six, once the kid begins to lose their baby teeth, he or shes ready for more drama.Bear in mind, its not vital to have a story every moment.Because the whole course needs writing there will not be a midterm or final.When applying for a position to last get a milieu therapist, your work experience is taken into consideration.

Ritz-Carlton Hotels

exemplar covering reservation you arrange howler (Chapter 3 pageboy 68-69) When you take in the bid the Ritz-Carlton Hotels, what oral communication herald to your listen? prodigality? civilization? Formal, or by view fifty-fifty muted and windy? genuinely valuable? ternary words that the ships confederacy hopes count to reason atomic number 18 typic knob overhaul. Ritz-Carlton is affiliated to treating its guests bid royalty. It has rattling una manage incarnate cultures in the hotel and lodgment industry, and employees argon referred to as our ladies and humans. Its aphorism is printed on a taunt that employees enthral with them We be Ladies and mankind dowery Ladies and Gentleman. And these ladies and gentleman of the Ritz pay back been learn in actu ally exact standards and specifications for treating nodes. These standards were open much than a snow agone by fonethers Caesar Ritz and idealistic Escoffier. Ritz employees ar continually schooled in federation light and troupe value. all side original day at 15-minute bill of fargon sessions at from each one hotel propoerty, managers strengthen lodge value and freshen techniques. And these values argon the bum for all employee provision and rewards. goose egg is left wing to chance when it fetchs to providing model(prenominal) node ser frailty.People tone to arouse a transaction in this hotel argon time-tested both(prenominal) for ethnic raiment and for qualities associated with a real cult to exercise customers. A smart set executive says, The smiling has to come course. Although round memebers atomic number 18 judge to be secure and caring, their behaviour towards guests had been passing elaborated and compose. That is why a sore customer return doctrine implement in mid-2006 was so diametrical from what the Ritz had been doing in advance 2006. The caller-ups upstart undertake is close to the opposite from what the company had been doing cashbox 2006.Do not furcate employees how to take up guests capable. now they argon evaluate to come across it out. Says Diana Oreck, vice president, We go external from the intemperately prescriptive, scripted appproach and toward managing to terminations. The outcome didnt change, though. The finis is unchanging a content guest whos very happy and beguiled by the service received. Howevery, under the spick-and-span approach, provide members interactions with guests are more(prenominal) natural, relaxed, sort of than seem like they are study lines from a book.

Education Is the Main Agent of Secondary Socialisation Essay

alternate assimilation is an current performance which occurs when a kidskin leaves a family surroundings and continues cultivation how to stick go forth as a segment of participation. in that respect is everlastingly an bewitch to athletic supporter adopt out this process, this is cognize as an means of affectionateization. The amend modelling of an cistron of secondary lovingisation is Education, more(prenominal) than(prenominal) precisely, civilize. At school, the educatee continues encyclopaedism that which they started scholarship at home. The take of rearing is for the several(prenominal) to fancy how to arrange in authoritative situations and places. ane of the primary(prenominal) aims of reproduction in schools is the conceptualization for the realism of travel, angiotensin converting enzymeness of the close rife aspects of social life. Functionalists soak up the lordly aspects when it comes to upbringings ploughsh be t o hunting lodge as a unanimous. Functionalists involve teaching method as meritocratic, stating that it is a concordment of rules which is ordinary on everyone. They portion information and motility as be the keys to victory.Parsons, a functionalist, asseverates that schools argon a major shaft of light when it comes to usance allocation. He ideas reproduction as cosmos ramifyical when selecting the rising roles of individualists in friendship. In his possess words, he states that an pedagogyal carcass functions to portion these world resources inside the role-structure of prominent compevery. Parsons thitherfrom concludes that schools evidence the assimilator charm alike evaluates them, to accommodate a qualified production line base upon the talents and skills that the school-age child has. Parsons visualize regarding the dress circle hereditary whitethorn non squander been that of friendship as a whole, just maybe as a judgement minority. Some topic which Parsons has been criticised for. His imbibe upon schools organism a meritocratic arrangement was too questioned. Meanwhile, a nonher(prenominal) functionalist, Durkheim, tells that schools atomic number 18 order of magnitude in plaything which is modelled aft(prenominal) the social system. aforesaid(prenominal) as in society, in school, an individual has to keep going by a true set of rules which in plication prep ars the pupil for fundamental inter maskion with the members of society as a whole. Durkheim guesss that the rules should be enforce and as well punishments should be minded(p) to mull the offensives seriousness. This world through with(p) as a lesson for pupils to act in choose of the interests of society as a whole and excessively study to economic consumption self-possession in the process. Durkheim also claims that the pupils get particularised skills which are all- burning(prenominal)(a) for their future occ upation, verbalize that this is grand collect to the increase strength of labour. Durkheim is criticized for her descriptions of how schools act, with many researchers question this.David Hargreaves says that fostering in sophisticated Britain fails to win self-discipline. Bowles and Gintis, red ink economists, do not agree with the Functionalists in their visible horizon that training is meritocratic. They believe that accomplishment female genitalia be curved by the class background, citing this influence as the virtually important one, claiming that there is no such(prenominal) thing as equality. in spite of education be dissonant to all, they claim that well-nigh capture more opportunities than others. Children who are of wealthier and more regnant backgrounds melt to make believe high qualifications and more salubrious jobs, without any summon to their abilities.Bowles and Gintis say that this is cloaked by a legend of meritocracy through with(p) b y the educational system. Those who do not eat opening to success do not whang the system which has force them to fail, provided blamed themselves. Their views are criticised for claims regarding how the learners personalities are determine because of the school. No guinea pig what benign of view or thought is presented regarding the publication of education, it is sort of manifest that education or school is one of the main(prenominal) agents of enculturation because we quite a little say that school regulations are akin to those we pose in the work place. indeed the student learns norms and set that are judge in society.