Internal Analysis and SWOT Analysis of Southwest airlines Term Paper

Internal Analysis and SWOT Analysis of souwest air ducts - Term Paper Example southwestern United States Airline started its feat in 1971 in the United States of America, and their aims have been focused on being diametric from the other airlines and to depart better services at a lower toll. southwestern airline is a healthier and a more composed airline phoner in the United States which has gained a huge amount of revenues even in the hard generation of recession. The weaknesses include the absence of southwestern airline in the transnational market and the unavailability of the business class seat arrangements. The strengths of the company overpowers its weaknesses therefore, the company is far onward of its competitors in the competition race. It is recommended to the progress of Directors and the CEO that Southwest Airline has the leading market share in the competition but it can non solely compete on the basis of low cost but it has to train some further core co mpetencies in severalise to compete in the market. The airline firm mustiness always make their employees productive and fuel hedging should be avoided. Introduction Southwest Airline began its operation in 1971 in the United States of America, and their aims have been focused on being different from the other airlines and to provide better services at a lower cost (Southwest Airline, 2012). This report is a proposal to the Board of Directors and CEO of the Southwest Airline which focuses on the internal analysis of the Southwest Airline. The paper would accomplish the lying-in of analyzing the performance of the company and synthesizing the internal analysis with the external analysis of the Southwest Airline. Finally, the paper provides the results and findings about the companys overall SWOT analysis and provides recommendations to the responsible authorities about Southwest Airlines performance. Strengths Rating Southwest airline is the low-cost carrier operating in the Unite d States 5 The company remains higher(prenominal) ranked airline in terms of customer satisfaction 4 The airline hires the outmatch people, best people for the best job 4 It was the scratch airline to introduce online ticket 5 Southwest has over 550 Boeing aircrafts which reduces training cost 4 Fuel hedge contract helps in managing the fuel cost effectively 4 add 26 Weaknesses Rating The absence of Southwest airline in the international market 5 The seating arrangements are not classified for the business class 3 The aircrafts could not carry a large amount of freight 3 The airline tickets are directly ready(prenominal) through the internet without intermediary 3 The flexibility in the fare is limited 3 Total 17 Results and Analysis Southwest airline is a healthier and a more composed airline company in the United States which has gained a large amount of revenues even in the hard times of recession. The airline has innovated many processes as online ticketing and airfreight de livery and has been operating domestically in 42 states but moreover the company has not achieved its greater heights because of showing resistance in expanding the business internationally. Apart from that, the Southwest airline is considered to be the leading airline in terms of revenues and customer satisfaction (Lauer, 2010). Resource-based view cloth This is a management technique which is used to determine the competitive advantage of a company. In order to achieve success, a company must have operations and resources which should be distinctive from its competitors. In the first step, resources of Southwest airline should be identified in order to understand the core competencies of the company (Gittell, 2003). open Resources Southwest airline consists of 550 Boeing aircrafts which are operated in 97 destinations domestically. The company has a large amount of adroit managers and technicians which are considered to be their assets. The company has a total assets worth of $18 Billion (Southwest Airlin