Critical Response of an image Essay Example for Free

Critical Response of an image EssayAdvertisement is a notice or announcement in a public medium promoting a product, service, or point or publicizing. It is also bringing into awareness a new product or idea. Advertising broadly tries to sell the things that consumers want even if they should not wish for them. Advertising things that consumers do not need for is not effective use of the advertisers m unrivalledy. A majority of what advertisers sell consists of customer items like food, clothing, cars and go things that people desire to relieve oneself. On the other hand it is believed by some advertisement experts that the greatest cast in advertising happens in choosing a brand at the point of sale. Advertising woos to consumers through parking lot images the logo employ is well-designed and at that place is a clear separation of art from commerce. Advertisers use these iconic images to appeal to consumers since they symbolize or stand directly for something. The imag e for MacDonalds symbolizes its quality. Therefore, advertisers use these images to communicate much more than words, since they seem to convey the message without too much effort. According to McDonalds website, their mission statement is to be our customers favorite place and way to eat.The worldwide operations have been aligned around a global strategy called the Plan to win centering on the five basics of an exceptional customer insure People, Products, Place, Price and Promotion. Its committed to improving the operations and enhancing the customers experience. For decades, Macdonalds has maintained a broad advertising campaign. In addition to the media, the community makes considerable use of signage and billboards, sporting events and coolers of drinks with their logo for all kinds of events In the consequence of McDonalds advertising the texts used are effective. They have contributed in attracting faged clients to the company.The wordings are extremely pleasing and s uccessful at getting the consumers to buy the products. The phrase Im Lovin it which is used in one of the advertisements, indicates a piece of advertising that is particularly striking. According to Cross propagandas is simply a manner of persuasion, which they have applied that to their place because it is evidently an artistic expression, yet is trying to sell something to the consumers. The companys efficaciously is truthful since the business brings in new customers and creates new products. The company released a burger that is low fat, and which targeted adults in answer to the consumers desire for healthier options.The company has learned from its previous mistakes, like going after the wrong target market of adults instead of young adults. This however, resulted to a turn around strategy, which later led to increase in sale and profits. McDonalds has managed to implement strategies that satisfy the changing need of the customer. The company, being an international restau rant at bottom the quick service restaurant, requires a very high level of promotional campaigns to remain competitive. This has been so, since some of the around memorable commercial-grades in fast food industry have emerged from this particular company. Effective speaking has contributed to its world-wide involution and in its listing on the public stock markets.With the expansion of McDonalds to a worldwide market, the company has become a symbol of globalization. At the same time, it has acted as the spread of the American system of living. Its blow has also resulted to regular topics of public debates on obesity, business ethics and consumer responsibility. The company also introduced a caf expressive style in accompaniment to the restaurant. To accommodate the recent trend of high quality drinking chocolate and recognition of coffee shops in general. A number of locations are connected to convenience stores and gas stations, this level of achievement is an extension of effective advertising or else truthful rhetoric. The corporation also earns revenue as an investor in properties, as an operator and franchiser of restaurants.The companys business model is slightly different from other fast- food chains. In addition, franchising fees and marketing fees are calculated as a proportion of sales. Many researchers, including some writers believe there is a connection between advertisement and stabbing behaviors. Some suggest that advertisements affect children negatively in particular young women. Lutz make dos that the manner in which advertisers modify the meaning of words is able to have a harmful effect on languages and how it is used.The author believes that the relationship amid humans and any form of culture can be complicated. However there is no denial that there is a relationship between behavior and advertising. On the other hand, it is not convincing on the directness and similarity about the relationship between media and advertising. L utz continues to argue that advertisers use language to imply a great thing about products and services without promising anything at all. With extensive skill, advertisers can create an advertisement that makes us to believe that a particular product is correct than it is without having to lie about it. (Lutz, 448) According to Machesney, adverting must build a brand while speaking with one voice.They develop economies in the creative process, while maximizing its local effectiveness and it increases the companys bucket along of implementation. It is the key to determining success of the organization. The ability to identify the key of an ad that contributes to its success leads to maximization of the frugality of scale. (Machesney, 265) Critics argue that commercialization of all fields of society, increases in consumption and wastes resources privatization of public space and the negative set on the lifestyle is due to overrated advertising. Advertising to some extent has con tributed tremendously to destroying non-material possessions.Public service adverting is an adverting proficiency used in promoting goods and services. It is crucial in forming, educating and motivating the public about non commercial issues like conserving energy, disforestation and political ideology. It is an influential and educational tool that is capable of motivating and reaching larger audiences.Adverting justifies its existence when used in the public interest. It is too much a powerful tool to be used for commercial purposes only. Infomercials are televisions commercials with a longer format they are very useful in creating an impulse purchase, so that the moment the consumer observes the presentation, it is followed by immediate purchase of the product through the advertised toll free number. Infomercials describe, let on and frequently demonstrate products and their features.They commonly have testimonials from industry professionals and consumers. According to Williams on, press advertising is an influential means of advertising. It describes advertising in stained medium such as newspapers, journals or magazines. This involves everything from media with a broad readership base. It allows private companies or individuals to purchase a small targeted advertisement at a low fee to advertise their products and services. (Williamson, 255) renown branding is another powerful form of advertising that mainly focuses on using a credit popularity to gain recognition for the product.Celebrities are frequently involved in advertising campaigns like televisions or print adverts to advertise general or specific program. This can lead to great success if it is endorsed by miscellaneous companies, and practiced prudently. Online advertising is the most recent and productive form of advertising. It reaches a massive audience at the same time being affordable, as compared to other mediums. This is achieved by the use of World Wide meshwork to express the purp ose of delivering marketing messages to draw customers.